SEO Copywriting steps to become easy

What is SEO Copywriting?

Copywriting for SEO (search engine optimization) is the process of creating search engine-friendly content that—most importantly—caters to users and their questions. When done right, SEO copywriting can help boost your rankings and satisfy your users at the same time.

Importance of SEO Copywriting?

SEO requires the ongoing maintenance of your site’s web presence to rank high on search engines—and this includes content.

SEO copywriting is the process of using keyword research and SEO strategy to create web content for users. Search engine crawlers prioritize content that serves users, which is where copywriting comes in.

Copywriters typically create a variety of different deliverables depending on client needs, including:

  • Blog posts
  • Web Pages
  • E-Books
  • Ad Copy
  • Website Content

Some Important Steps to Copywriting Success

SEO Copywriting
How To Improve the content quality?

10 Steps to SEO Copywriting Success

There’s more to a high-performing piece of content than meets the eye—here are 10 SEO tips to keep in mind.

We’ll cover everything from choosing keywords to identifying keyword intent to creating copy below.

Find the Right Keywords

The first step for any copywriter is to identify keywords before writing.

Successfully targeting the right keywords while keeping search intent in mind is an excellent start to any writing assignment.

The Keyword Magic Tool can help you find attainable keywords within your industry:

  • Start by entering a primary search term, or “seed” keyword
  • Set filters to organize results by search volume, keyword difficulty, or other metrics
  • View your chosen keywords’ intent (more on that later) to see if they match up with your goals

Find Questions People Ask

The idea of a search engine is to make finding information as easy as possible. This is why Google continues to develop SERP features; users don’t even need to click on a page for results.

Predicting your users’ following questions is a great way to organize your content.

However, it’s also a great way to target SERP features like a PAA (People Also Ask) box.

There are several SEO tools that can help you find questions related to your topic and keywords:

You can also use our Topic Research Tool, which provides headlines, related questions, and more based on the keyword you enter.

Once you identify the most popular topics, develop content that provides even more value than your competitors’ pages.

Do you need to add every result to your page? Not at all — just the ones that are relevant to your business. 

For example, not all car dealerships provide car repairs. So, that car dealership without a service center wouldn’t create content based on auto repair.

Identify and Map Search Intent

Content and user intent should vary depending on a user’s stage in the customer journey. With that in mind, your keywords should also vary based on the different intents.

Finding “keyword intent” essentially means you’re identifying the reason a user is typing in a particular search term.

One advantage of using our tools is that we’ve automated this step for you. You can view the intent of keywords across the following Semrush tools:

  • Domain Overview
  • Organic Research
  • Position Tracking
  • Keyword Overview
  • Keyword Gap
  • Keyword Magic Tool
  • Keyword Manager

But before we get ahead of ourselves, let’s dive into the four types of keyword intent:

  • Informational: Users want to find more information on a specific topic, product, or industry. Example: “best coffee machines”.
  • Navigational: Users intend to visit a specific site or page. Example: “Nespresso coffee machine types”.
  • Commercial: Users consider a purchase and want to investigate their options. Example: “coffee machines comparison”.
  • Transactional: Users aim to purchase a product or service. Example: “buy a new Nespresso coffee machine”.

Check Competitors’ Articles for Your Target Keywords

Use I Search From or a Chrome Incognito window to see how your competitors are doing on the SERP.

You can also use the Keyword Overview Tool to get a detailed analysis of the SERP for that keyword.

Remember, though, that it’s important to audit the top pages in the SERP manually. This will help you create an even more useful page than your competitors’ pages.

Once you get going, Semrush makes it easy to get on-demand SEO recommendations. Use the SEO Content Template to:

  • See how your top 10 competitors use your target keywords in their articles
  • Discover which semantically-related keywords in their articles
  • View competitor pages’ readability score
  • Understand how long competitors’ pages are

Optimize Your Header, Meta Title, and Meta Description 

When looking at the SERPs, the first thing readers see is the page’s meta title and description.

And once they’re on the page, the header is the first thing they will see. Keeping meta and headlines clear can boost your organic click-through rate and increase page views.

Take note that Google may change your meta on the SERP depending on the user’s query. However, it’s still important to provide an optimized title or description for search engines and users.

Your title tag and meta description should help both users and search engines determine what your content is about. Even if Google decides to switch things up, you’ll be solid so long as your page contains quality content.

Create Organized, Easy-to-Read Content

Half of the U.S. population reads below an 8th-grade reading level. However, this doesn’t mean they cannot read more complicated texts.

People use search engines to look for specific answers or advice. This means they want an answer quickly without sifting through many complex paragraphs.

If your content isn’t user-friendly, it probably won’t gain many likes, shares, or conversions.

The first step is to know your target audience. While professionals in specific industries may be looking for something more in-depth, it’s still important to keep things readable. In this case, writing up to a 12th-grade reading level would work fine.

Share this content: